Victor Ojelabi

Victor Ojelabi is a media strategist, communications professional, publisher, and creative entrepreneur with extensive experience spanning journalism, public relations, branding, publishing, digital media, and strategic communications.

With a career that has evolved across multiple facets of the media industry, he has built a reputation for impactful storytelling, innovative media solutions, cultural advocacy, and results-driven communications.

A trained mass communicator and graduate of Lagos State Polytechnic, Victor has established himself as a respected voice within Nigeria's media and communications landscape, leveraging the power of storytelling and strategic engagement to influence public discourse, strengthen brands, and drive meaningful conversations across business, governance, culture, and society.

His professional media journey began at Fortune and Class Magazine under the mentorship of renowned journalist and media entrepreneur Dr. Niyi Akinsiju. The experience provided a strong foundation that shaped a career spanning more than a decade. Over the years, he has contributed to several respected publications, including Marketing Edge, Brand Communicator, Global Excellence, M2 Magazine, Metronews, and numerous other legacy print and digital media platforms.

As the Founder and Chief Executive Officer of Iretura Limited, Victor leads the organisation's strategic vision and growth across media consultancy, public relations, branding, publishing, content development, event management, printing, digital communications, and technology-driven media solutions.

Under his leadership, Iretura has evolved into a multidisciplinary communications and creative services company, delivering innovative solutions for corporate organisations, government institutions, development agencies, entrepreneurs, and public figures seeking enhanced visibility, audience engagement, and brand impact.

Victor also serves as the Publisher and Editor-in-Chief of Freelanews, an independent digital news platform founded in 2011 and permanently hosted at its current domain since 2019.

Through Freelanews, he has championed ethical journalism, investigative reporting, business and marketing intelligence, public affairs coverage, and thought leadership content that contribute meaningfully to national conversations. In recognition of its contribution to journalism and public discourse, Freelanews received a Special Appreciation Award from the Nigerian-American Chamber of Commerce in 2024.

He is also the founder of The Freelanews Leadership and Entrepreneurship Awards (TheFLEA Awards), a platform established to celebrate excellence, innovation, leadership, enterprise, and societal impact across various sectors of the economy. Through the awards initiative, he has created a credible platform that recognises individuals and organisations making meaningful contributions to national development.

Beyond publishing and corporate communications, Victor has played a significant role in media relations, reputation management, stakeholder engagement, event conceptualisation, content strategy, and digital transformation projects for brands, institutions, and public personalities. His expertise spans newsroom leadership, strategic communications planning, corporate storytelling, media partnerships, audience development, and creative campaign execution.

His contributions to the industry have earned notable recognition. In 2024, he was named **Media Personality of the Year**, while in 2025 he emerged as First Runner-Up at the ADVAN Africa Awards 2025, further affirming his growing influence within Africa's marketing, media, and communications ecosystem.

A committed humanitarian and advocate for community development, Victor is an active member of Rotary International through the Rotary Club of Ikeja-Alausa, where he has served in several leadership capacities, including Chairman of the Art Exhibition Committee and other strategic public image and community service initiatives. His commitment to service reflects his belief that media and leadership should be tools for positive social impact.

Known for his fearless voice, entrepreneurial mindset, creative direction, and unwavering commitment to excellence, Victor Ojelabi continues to champion ethical journalism, innovative communications, cultural preservation, and transformative storytelling. Through Iretura Limited, Freelanews, and his various professional and community engagements, he remains dedicated to building platforms that inform, inspire, influence, and create lasting value for society.